Rose Parade & Rose Bowl Game Tours

Experience the Tournament of Roses with complete Rose Parade and Rose Bowl Game tour packages featuring premium hotels, reserved seating, and seamless transportation.

All-inclusive tour packages

RESERVE YOUR SPOT NOW!

Diamond Travel has been providing the nation’s leading tours to the Rose Parade and Rose Bowl Game for over 40 years! Tour reservations are being accepted for the 2027 Tournament of Roses Parade and Rose Bowl Football Game. Experience the breathtaking Rose Parade and the iconic Rose Bowl up close with Diamond Travel. For four decades, Diamond Travel has been offering comprehensive tours and Rose Parade travel packages! Our meticulously organized tours place you right in the heart of the colorful parade floats, lively marching bands, and top-tier football at the renowned Rose Bowl stadium. 

With every detail taken care of, you can unwind and create unforgettable memories. Our experienced and friendly staff ensure that every guest has the best experience possible. Reserve your place for this year’s parade and game now. Availability is limited!

SEE OUR TOUR PACKAGES

Tour packages

3 & 4 Night Available

Rose Parade Packages

Included

Hotel Accommodations 

Reserved Grandstand Ticket

Transportation to & from all events

Rose Parade Seat Cushion & Program

Post-Parade Float Fest

Victory Park Lunch

Optional Tours

VIEW PARADE PACKAGES

3 & 4 Night Available

Rose Parade + Game Packages

Included

Hotel Accommodations 

Reserved Grandstand Ticket

Endzone Game Ticket (optional upgrades available)

Transportation to & from all events

Rose Parade Seat Cushion & Program

Pregame Event Admission

Optional Tours

VIEW PARADE + GAME PACKAGES

New exclusive option

available in all 4 night packages

Rose Parade Float Decorating Experience

We are proud to announce that our Rose Bowl Parade Tour participants can now select an optional excursion with a 4-night package to be part of our exclusive Float Decorating Experience! Be a part of a float construction team! for a day and work on an Official Float for the 2027 Rose Parade. Find out more information about this unique and once-in-a-lifetime experience! 

Available in all 4 Night Packages Only

FLOAT DECORATING EXPERIENCE

The Diamond Travel difference

We are a team of experienced travel professionals who are committed to meeting and exceeding the needs of each client. We pride ourselves on delivering personalized service and ensuring that every client is completely satisfied with their experience. We want every client to have an exceptional experience.

About Us

40 years of experience

Our expertise and insider tips ensure that you will have a stress-free and memorable experience.

Exceptional customer service

Every detail is taken care of to make sure our clients can enjoy their experience to the fullest.

Tour packages for every budget

We offer a variety of tour package options and add-ons to fit individual needs.

Highly rated - see what our clients say

Pat K
Date: 01/19/2026
It has been a lifelong dream of mine to attend the Rose Parade. I booked a tour with Diamond Travel and could not have had a better experience. Frank was the representative who guided me throughout the process of booking and choosing excursions. Not only that, Frank and his staff that were present at the event made it a delightful experience. If I ever have an opportunity to travel with this company again I will definitely do so! Thank you all for a perfect vacation experience!!!
Greg S
Date: 01/12/2026
We just returned from our adventure with Diamond Travel to the Rose Parade. It was great! The front row seats were just as promised. The hotel (Biltmore LA) had amazing architecture with friendly service. The float barn was very interesting. We even saw one of the floats being finished. Despite the rain, it was a great experience. Lunch was very good. Probably the trip highlight was the FloatFest where we enjoyed seeing up close details of the floats from the parade. Such interesting detail could only be enjoyed up close. Again, thank you Diamond Travel.
Craig R
Date: 01/12/2026
My wife and I could not have been more pleased w/ our Rose Parade experience with Diamond Travel. The package was a bargain given everything included. So many options for add on excursions with excellent transportation to and from. The Diamond Travel hosts were professional,accommodating, friendly, and helpful. They made sure everything was taken care of every day. The Diamond hosts made everyone feel at ease and made sure everyone had information they needed. The parade seats were excellent for viewing the parade. I cannot say enough good things about this trip. We will definitely consider returning for another year.
Mitch H
Date: 01/05/2026
I booked the Diamond Travel Rose Parade and Rose Bowl package for a friend and me. The total experience from start to finish was extraordinary. There was our assigned driver at the baggage claim the minute we got off the plane landing at LAX to our driver delivering us back to LAX for departure at the end of our stay near the gate we departed from. The hotel was in Redondo Beach and, although it was a little distant from Pasadena, Diamond provided the necessary transportation to make getting to Pasadena in short time. The Diamond Travel staff was at the hotel which was booked through Diamond during the times that all the side trips departed/returned to the hotel. The staff was always working hard to make sure everything went smoothly and was knowledgeable, courteous, and couldn't have been better to make sure everybody's experience was great. The bus transportation to the Parade and Rose Bowl game was perfect and put us near enough to the events that made it easy to get to the parade and game in time for their start. I will probably book the same package next year so I can take my wife to let her share this wonderful experience. I would highly recommend Diamond Travel.
Lynda S
Date: 01/05/2026
Very attentive. Drivers frank and Christina went way above and beyond in getting us back to the Huntley hotel from the rose parade float viewing. We were very grateful. Thank you!!
K Day
Date: 01/05/2026
We did the Rose Bowl Parade tour package with Diamond and it was fantastic! They were easy to get get in touch with when I had questions, they were organized and on top of every detail once we were in LA and everyone involved was friendly and helpful! We loved it!
Art C
Date: 07/31/2024
Elden is the epitome of customer service. I have Talked with him on the phone while setting up our trip for my wife and I to the Rose Parade and the Rosebowl game. He has bent over backwards to make sure our experience is fantastic. He has gone above and beyond what a normal travel person would do. Fantastic would not be a stretch. He has set the bar so very high for any other tour company.
Nancy R
Date: 01/02/2023
Great experience traveling to the Rose Bowl. I highly recommend traveling with them
P Harrison
Date: 01/19/2022
It's been a few years (2017), but it is still one of our favorite trips. It was everything we wanted and more. We had enough free time to explore our hotel. We chose the beach hotel. There was 2 choices.
Carol W
Date: 01/9/2022
The only way to see the Rose Parade is the Diamond Way ! People on our 3 night tour also visited the Barn (we did this too), and Victory Park (we had done this twice before). Some went to the Rose Bowl football game but we watched it on the 60” TV in our hotel room. There was a choice of several hotels at different prices. Our Rose Parade seats were about 25 feet from the floats, and about the same distance from our parked bus, which made the location especially suitable for old people with limited mobility. The buses were comfortable, and Eldon, Mele (not sure of the spelling) and Elaine were wonderful hosts.
John S
Date: 09/23/2019
CARING STAFF, CLOSE attention Parade packages, and rose bowl are the best.
Brian S
Date: 02/16/2025
My wife and I attended the *******************, the 2025 Rose ******* and the 2025 Rose **** Game.What an Incredible experience thanks to Diamond Travel!Our hotel and every event were exceptional. It is so enjoyable to have every detail masterfully planned and executed by the ************* Diamond Travel will definitely be getting future business with us again.***** & *** ******* ********
John S
Date: 08/22/2024
I have been purchasing ticket and hotel packages to Packer games from Diamond Travel for over 25 years. Never once have I been disappointed. ***** goes out of his way to give us excellent customer service. His attention to detail is unsurpassed in the industry. The hotel where he books a room for you is just a short walk to *******. If you want to see a game in *********, I highly recommend you use Diamond Travel.
Kimberly H
Date: 01/31/2024
We traveled from ********* to see the Rose ****** using Diamond Travel, and it was an excellent experience! The owner was very responsive to our questions and concerns leading up to the parade, and he can accommodate special needs, such as mobility issues. He is very experienced and knowledgeable about the entire process from beginning to end and had all bases covered!The seats were excellent. As mentioned on the website, every band played as they passed by our seats. Having a restroom available on the bus is also a plus, so there are no worries about where one might find a restroom.If we were to ever travel to ********** again to see the Rose ******, we would definitely use Diamond Travel. BTW, the Rose ****** live and in person is AWESOME!!
Judy W
Date: 01/24/2024
My husband and I always wanted to go to the Rose **** Parade. We called Diamond Travel and ***** answered and was so nice and answered all my questions. He sent me emails explaining all the packages available and made it so easy. Everything was planned except for airline travel. Once we arrived we were picked up and from the airport. We didn't have to think about anything except where we would eat for dinner. We had two people meet us at the hotel who were super friendly and sat in the lobby every day to answer any questions we had. The guides on the buses were very friendly and helpful. It was a great experience!! I wish he did more tour packages!!
Rebecca D
Date: 01/09/2024
Excellent tour package of Rose **** parade! Every detail was spot on and service was seamless. Correspondence before and during trip was excellent as well as the LA coach tour. Thanks for this wonderful experience. It exceeded my expectations!*******
Richard C
Richard C
Date: 01/08/2024
Dream come true. My wife and I just returned from the Rose **** game part of the *** series. This is the second time we have used Diamond Travel with *****. We went to the Rose ******* Float Barns and Float staging areas in 2020. We stayed at ************************ during that trip. This experience was just as "great". We stayed at the *************************, great hotel close to everything you would want. Great courteous staff as well. Game tickets were awesome, Row ******** 107/108. Our driver to the game and from the game was excellent. We were back at the ******** minutes after we arrived at the bus. Airport transfers from *** with *****'s driver teams were gracious and easy to ride with. ***** provides a FIRST CLASS experience.
Stacy T
Date: 01/01/2024
What an incredible experience. Every aspect of our trip was beautifully managed from the check-in through the bus process. Our seats were exceptional. ***** went above and beyond in every area. I would rate this five stars, in fact, discussing returning next year! The parade experience was so much fun its one of those bucket list items but when you go, the energy and kinship surrounding us was just pure joy, I would rate this experience very highly.
Elizabeth P
Date: 10/02/2023
After researching several agencies offering packages for the Rose ******* I determined that Diamond Travel would be best to meet our needs. I have been totally satisfied with that decision! Working with ***** Diamond has been a pleasure. He has offered excellent service...prompt, personalized, and professional. Without hesitation, I highly recommend Diamond Travel. (review provided by a verified customer-eap ** 2023)
Verna F
Date: 01/16/2023
Diamond Travel made our trip to ************* wonderful. For us, it was a once in a lifetime experience, and we couldnt have been happier with how everything worked out. The seats we had for the Tournament of Roses Parade and the Rose **** Game were excellent, and we fully recommend Diamond Travel to everyone.
Chanel W
Date: 01/15/2023
CW...For years we talked about going to the Tournament of Roses Parade, this year we finally went. THANK YOU SO MUCH for providing opportunity to go to the Rose ******* IT WAS AN AWESOME TRIP. YOU provided everything for this trip, we just ENJOYED SO MUCH. Everyone was so nice and the entire experience was WONDERFUL. THANK YOU. HIGHTLY RECOMMEND Diamond Travel.
DAVID AND CHRIS K
Date: 01/13/2023
I can only echo the reviews *******, *****, ***** and *********This was a bucket list travel event for my wife and I, as we have watched ************* and the Parage on TV or many decades, but we had never seen it live. Once my beloved Nittany Lions got the invite, I was all in, but not sure who was going to get me there. Found Diamond Travel online and could not have been more impressed with *****'s hands-on service, before and during the trip. All aspects of the trip went flawlessly. Trip guide, ****, coach driver, ***** and all the folks at the hotel concierge table were excellent. ************* was a very nice beach location in *************. Hotel and their staff were excellent. Seats at the parade were front and center to the Parade and the Rose bowl Game seats could not have been better. Off ****************** winning was the icing on the cake. Exceeded all my expectations!!
Michael B
Date: 01/11/2023
If you always wanted to go to the Tournament of Roses parade and the Rose **** game, this is the package for you! This was a bucket list item for my family and we could not have had a more wonderful time. ***** and his staff at Diamond Travel take care of every detail for you and do it with a smile. Our suite in ****************** was very spacious and close to all of the restaurants, shops, beach, and Pier. Our group was the first group to enter the float decorating barn which was a great way to view many of the beautiful floats up close before the parade. The seats we had at both the parade and game (you can select what area of the stadium you want to sit in) were amazing. There was also a pregame event where you can relax a bit and grab something to eat before game time. It was absolutely a trip full of lifetime memories and great fun for our family. Thank you so much to ***** and his staff for all of their hard work. It was an absolute pleasure to meet them all and I highly recommend Diamond Travel!
Mark S
Date: 01/09/2023
Diamond Travel is a fantastic option if you are going to *************, not familiar with the ******* and don't want to plan an entire A la carte vacation. They will take care of lodgine, parade, game tickets and transportation. We got very personal service as we dealt with the airline challenges at the end of 2022. I highly recommend them for a trip to *************!
Karen C
Date: 01/07/2023
Had a great time at ************* and parade. The package offered was excellent. Great parade and stadium seats., transportation to and from events. The ************ was within walking distance to **************************************.It was awesome not to have to worry about anything.***** and staff were incredible. Very well organized. Definitely recommend Diamond travel.
JoAnn and Curt H
Date: 01/06/2023
A trip to attend the Rose ****** has been on our bucket list! The Diamond Travel package met all of our expectations. We were impressed with the accommodations. The Hotel Sonesta staff was well informed and helpful. Nice buses with drivers that knew their way around. Friendly and knowledgeable tour guides. We enjoyed every event: float viewing at the decorating pavilion; the ****** with the amazing floats, bands, and performances (the bus was parked close to the grandstands and our amazing seats were 10 minutes from the start of the parade); and the Floatfest after the parade. It was a wonderful trip. Thanks for all your hard work. Your personal attention to every detail was obvious and we would recommend Diamond Travel to anyone.
Julie G
Date: 01/06/2023
We had a wonderful Rose ****** experience! My mom, sister, and I had a fantastic time. From our tour guides/bus driver to the hotel staff, it was top notch. We were pleasantly surprised with a warm chocolate chip cookie at check in and a very large room which were both unexpected treats. Every transition was smooth and timely on the day of the parade which made everything enjoyable for us. Our grandstand seats were the best for viewing and those around us were fun and friendly. Special recognition for **** and **** (tour guides) and ****** (bus driver) we really loved how they took care of us.Communication and coordination with ***** was fantastic as well. Great experience! Would highly recommend this package for a no fuss experience.
Michael D
@Date: 01/05/2023
My wife and I purchased the travel package for the parade and Rose **** Game. Everything was amazing from the accommodations to the travel to and from the pre-parade, parade and game. We stayed at Sonesto which was walking distance to many great restaurants. Bus travel was timely and comfortable with great staff.This game was on my wife's bucket list and was the vacation was great.We would highly recommend Diamond Travel for anyone wanting to attend the Rose **** Parade and Game
Yvonne G
Date: 10/11/2022
Working for a travel agency I was thrilled at the prompt service that I received at Diamond Travel. ***** was always there with any questions or requests that I had. He is organized, knowledgeable,honest and honorable.

An unforgettable experience

Get ready for a trip of a lifetime!

Book one of our exclusive Rose Parade packages or Rose Parade + Game packages today.

Travel agent bookings are welcomed

VIEW ALL TOUR PACKAGES
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